Fox Sports generates up to $600 million in ad revenue from World Cup hydration breaks
By
Steven Zeitchik, Alex Weprin
Summary
Fox Sports is generating massive advertising revenue—estimated at $250 million to $600 million—from "hydration break" commercial slots during World Cup broadcasts. These breaks, inserted into natural game stoppages for player hydration, have been controversial among fans and players who feel they disrupt the flow of the game. However, for Fox Sports, the financial windfall from advertisers like Nike, Adidas, Coke, and Lenovo is enormous, potentially exceeding what the network paid for the entire tournament broadcast rights.
Source
Twitter / XFox Sports generates up to $600 million in ad revenue from World Cup hydration breakshollywoodreporter.comKey quotes
· 3 pulledAt least $250 million, with a plausible value of $500 million-600 million.
For fans and players, they're not worth much at all, and have engendered complaints they break up the flow of the game and topple decades of strategy.
Yes, that's how much the company is likely to collect from advertisers for those sneaked-in ads from the likes of Nike, Adidas, Coke and Lenovo smack in the middle of gameplay
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