Gen Z drives surge in birdwatching and dawn chorus listening, research shows
By
Keir Mudie, Hannah Britt
Summary
BBC Radio 3's dawn chorus slot, featuring pure birdsong at 6:30am, has become unexpectedly popular among Gen Z listeners. New research shows over 700,000 people aged 16-29 in Britain have taken up birdwatching as a hobby—a more than 1,000% increase. Presenter Tom McKinney reports overwhelming positive feedback, with many listeners setting alarms to wake up to nature sounds. RSPB president Amir Khan notes the appeal of birdsong during the dawn chorus when birds are at their loudest.
Source
bskyGen Z drives surge in birdwatching and dawn chorus listening, research showsmirror.co.ukKey quotes
· 2 pulledThe feedback has been incredible. We get so many messages from people telling us how they now set their alarm clocks to begin the day with the sounds of nature.
Hearing birdsong, especially during the dawn chorus when they're at their loudest...
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