Frozen yogurt makes a comeback as a luxury product with $30 bowls, attracting Gen Z
By
Rainier Harris
Summary
Frozen yogurt is experiencing a resurgence, but this time as a luxury product with bowls costing up to $30. Brands like Mimi's are attracting Generation Z with artisanal toppings, Instagram-worthy stores, and a health-conscious pitch. Former Starbucks CEO Howard Schultz is advising Mimi's, seeing parallels to how Starbucks elevated coffee. The trend focuses on premium ingredients like Italian-made pistachio sauce and creating a social hangout experience rather than the self-serve, low-cost fro-yo model of the past.
Source
bskyFrozen yogurt makes a comeback as a luxury product with $30 bowls, attracting Gen Zseattletimes.comKey quotes
· 2 pulledI was stunned to see people lining up in the winter to buy frozen yogurt
Brands are winning over Generation Z with artisanal toppings like Italian-made pistachio sauce, vibey stores for hanging out and a pitch that fro-yo is healthy-ish
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