From Insight to Innovation: ROG’s Design Thinking Approach to Gaming

ASUS ROG Marks 20th Anniversary with Immersive Showcase at Computex 2026

ASUS Republic of Gamers (ROG) celebrates its 20th anniversary at Computex 2026 with an immersive showcase featuring legacy-defining technolo

Revisiting Good Strategy Bad Strategy: Problem Framing as a Design Kernel

The author revisits Richard Rumelt's classic book "Good Strategy Bad Strategy" after 15 years, prompted by a conversation with a design lead

Hideo Kojima's Time Concept in Gaming: Innovation Inspired by '80s Gem

Hideo Kojima shared ideas for future games focusing on the concept of time, reminiscent of an '80s game that explored characters aging. Niho

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Critical Perspective on Design Thinking: Recommended Books and Papers for Genuine Understanding

The article critiques the oversimplification of design thinking as a five-step process that automatically makes people creative innovators.

Gamification 2.0: Moving Beyond Points and Badges to Genuine Game Design for Player Engagement

This article introduces "Gamification 2.0," a paradigm shift away from superficial reward systems (points, badges, leaderboards) toward genu