Revisiting Good Strategy Bad Strategy: Problem Framing as a Design Kernel
By
Ideas powered by Invisible Machines
Summary
The author revisits Richard Rumelt's classic book "Good Strategy Bad Strategy" after 15 years, prompted by a conversation with a design leader about design's value in the AI age. The article explores how bad strategy is not merely the absence of good strategy but an active force, and reflects on the importance of problem framing in design and strategic thinking. The author connects Rumelt's insights on strategy to design practice, emphasizing that clear problem definition is a critical kernel for both disciplines.
Source
UX MagazineRevisiting Good Strategy Bad Strategy: Problem Framing as a Design Kerneluxmag.comKey quotes
· 3 pulledbad strategy is not simply the absence of good strategy
A few weeks ago, I caught up with my good friend Lucas Mara, a thoughtful design leader.
The book hasn't changed, but you have.
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