Teaching case study analyzes Raízen's dilemma: licensing vs. direct investment in second-generation ethanol expansion
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Revista de Administração Contemporânea
Summary
This article presents a teaching case study about Raízen, a Brazilian renewable energy giant, and its strategic dilemma in expanding second-generation ethanol internationally. The core conflict is whether to license the technology to accelerate global sustainability goals (Agenda 2030 SDGs) or pursue direct foreign investment to maintain control over sustainability standards. Authored by professors from UFMT, IFMT, and ESPM, the case explores the intersection of international business strategies and sustainable development goals.
Source
bskyTeaching case study analyzes Raízen's dilemma: licensing vs. direct investment in second-generation ethanol expansionhumanas.blog.scielo.orgKey quotes
· 3 pulledA Raízen, gigante brasileira do setor de energia renovável, está no centro do caso de ensino que conecta estratégias de internacionalização aos Objetivos de Desenvolvimento Sustentável (ODS) da Agenda 2030.
O caso, intitulado Expansão Internacional Sustentável: Os Caminhos da Raízen para a Liderança Verde, publicado pela Revista de Administração Contemporânea
A investigação revela o conflito entre licenciar a tecnologia para acelerar metas globais da Agenda 2030 ou realizar investimento direto para assegurar padrões de sustentabilidade
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