Dynamic Brand Identity Sports Branding Campaign: FOX 2

Fox's 'Match Momentum' Graphic: A Novel Broadcast Statistic or Just a Gimmick?

This article examines Fox network's "Match Momentum" graphic used during World Cup broadcasts — an advanced statistic that visualizes which

Motion-first branding: How movement became a strategic necessity in digital design

A Frontify-hosted webinar featuring creative directors Mitch Paone (DIA) and Simon Chong (BUCK) explores how motion design has evolved from

Creative agencies moving into branding isn't a turf war — the lines never existed

The article argues that the perceived "turf war" between creative agencies and branding agencies over rebranding work is misguided, as the b

Firefox Unveils Major Brand Evolution with New Mascot Kit and 'More Fire. More Fox.' Identity

Firefox has undergone its most significant brand evolution in years through a collaboration with global branding agency JKR. The rebranding

The Evolution of Motion Branding: A Strategic Imperative for Brands

Motion branding has evolved into a strategic necessity for brands, emphasizing the importance of integrating motion into brand identities. M

Dsquared2 names soccer player Fermín López as its new global brand ambassador