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The Evolution of Motion Branding: A Strategic Imperative for Brands

By

Guest Author

10mo ago· 6 min readenInsight

Summary

Motion branding has evolved into a strategic necessity for brands, emphasizing the importance of integrating motion into brand identities. Many brands are lagging behind in utilizing motion effectively, treating it as an afterthought rather than a core element.

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Koto Motion Director Santiago Avila explores how motion has evolved from an afterthought to a strategic necessity, why brands should invest in motion-first identities, and what the future holds for...

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