Motion-first branding: How movement became a strategic necessity in digital design
By
Tom May
Crackling crust, pillowy middle. The kind of bagel that earns a second cup of coffee.
Summary
A Frontify-hosted webinar featuring creative directors Mitch Paone (DIA) and Simon Chong (BUCK) explores how motion design has evolved from a decorative afterthought to a strategic necessity in branding. In today's attention-starved digital landscape, static brand identities are no longer effective. The discussion covers motion-first branding approaches including micro-interactions, kinetic logos, and behaviorally-driven rebrands, emphasizing that movement is now fundamental to how audiences experience brands across platforms.
Key quotes
· 3 pulledIn an attention-starved digital landscape, static brand identities simply don't cut through any more.
Whether it's a micro-interaction on a mobile interface, a kinetic logo that breathes across social platforms, or a full-scale rebrand built on behavioural logic, motion has become fundamental to how audiences experience brands today.
The event brought together Mitch Paone, creative director at DIA, and Simon Chong, creative director at BUCK.
You might also wanna read
Firefox Unveils Major Brand Evolution with New Mascot Kit and 'More Fire. More Fox.' Identity
Firefox has undergone its most significant brand evolution in years through a collaboration with global branding agency JKR. The rebranding
Creative Boom·2mo ago
AI company logos and their unintended anatomical resemblances: A Feedback column
A humorous Feedback column from New Scientist that observes the proliferation of AI company logos and notes a blogger's observation that man
newscientist.com·5h ago
BARKOD Studio: Design Tool for Creating Brand-Aligned, Scan-Ready Barcodes
BARKOD studio is a design tool that transforms standard barcodes into stylized, brand-aligned assets while maintaining scan functionality. I
Product Hunt·1mo ago
ShowcasePro: A Customizable Collage Maker for Photo Showcases
ShowcasePro is a collage maker tool that allows users to combine photos into customizable showcases for marketing and sharing purposes. The
Product Hunt·3mo ago
Saint-Urbain rebrands CERCA dating app to emphasize mutual friend connections over anonymous swiping
CERCA, a dating app that connects people through mutual friends rather than anonymous swiping, has undergone a rebrand by New York-based stu
Creative Boom·3mo ago
Design Rails: AI-Powered Brand Identity Creation Platform
Design Rails is an AI-powered platform that helps users create complete brand identities in minutes through conversation with an AI creative
Product Hunt·3mo ago