Disney clarifies Infinity Vision as voluntary marketing program for premium non-IMAX screens, key details still pending
By
J. Sperling Reich
Summary
Disney's Head of Global Theatrical Distribution, Andrew Cripps, provided the clearest public explanation yet of the company's Infinity Vision program at ICTA's Cinema Technology Experience in Barcelona. He described Infinity Vision as a voluntary marketing program for premium large-format (PLF) screens that are not IMAX, rather than a formal certification scheme. Cripps emphasized it's designed to help exhibitors differentiate their premium screens and give consumers clarity about what to expect. Key details — including technical specifications, pricing, and rollout timeline — remain undefined, with Disney still working through the program's parameters with exhibition partners.
Source
bskyDisney clarifies Infinity Vision as voluntary marketing program for premium non-IMAX screens, key details still pendingcelluloidjunkie.comKey quotes
· 3 pulledIt's a marketing program, not a certification scheme. It's voluntary, and it's designed to help exhibitors who have invested in premium large-format screens that aren't IMAX to better communicate that experience to consumers.
We're still working through the details. This is a collaborative process with our exhibition partners, and we want to get it right.
The goal is consumer clarity. When someone walks into a theater, they should know what kind of experience they're paying for.
You might also wanna read
Disney's Infinity Vision Screening Standard Draws 7,500+ Exhibitor Applications for Avengers Releases
Disney is introducing "Infinity Vision," a new large screening format certification standard for its upcoming re-release of Avengers: Endgam
Deadline·3h ago
Disney and OpenAI Sign Licensing Deal for Sora Video Generator to Use Marvel, Pixar, and Star Wars Characters
Disney and OpenAI have signed a three-year licensing agreement that allows OpenAI's Sora video generator to create user-prompted social vide
The Verge·6mo ago
Disney's Metaverse and AI Investments Face Challenges Amid OpenAI and Epic Setbacks
The article discusses Disney's struggling investments in the metaverse and generative AI, particularly in light of recent developments at Op
The Verge·3mo ago
The Amazing Digital Circus Tests Theatrical Release Strategy, Challenging Hollywood Distribution Norms
The article discusses how the finale of the popular YouTube web series "The Amazing Digital Circus" will be released in theaters (over 4,000
Wired·22d ago
Disney Mobilizes 'The View' Audience to Fight FCC's Early Station Renewal Order
Disney has launched a campaign urging fans of "The View" to submit public comments to the FCC amid an ongoing dispute with the Trump adminis
Variety·2d ago
VisionQuest to Debut on Disney+ October 14, Announced at Disney's Upfronts 2026
Disney's Upfronts 2026 presentation featured Paul Bettany, Tom Hiddleston, and Robert Downey Jr. on stage, where it was announced that the D
Comments
Sign in to join the conversation.
No comments yet. Be the first.