Disney's Infinity Vision Screening Standard Draws 7,500+ Exhibitor Applications for Avengers Releases
By
Anthony D'Alessandro
Summary
Disney is introducing "Infinity Vision," a new large screening format certification standard for its upcoming re-release of Avengers: Endgame and the December tentpole Avengers: Doomsday. Over 7,500 exhibitor screens globally have applied for certification. Infinity Vision is designed to guide moviegoers to the best available screens, distinct from IMAX, 4DX, and Dolby formats, which will continue to receive their own Disney marketing campaigns. The initiative was first announced at CinemaCon.
Source
DeadlineDisney's Infinity Vision Screening Standard Draws 7,500+ Exhibitor Applications for Avengers Releasesdeadline.comKey quotes
· 2 pulledInfinity Vision, the large screening format standard which Disney is introducing for its upcoming re-release of the Russo Brothers' Avengers: Endgame and their December mega-tentpole Avengers: Doomsday, has received more than 7,500 applications from global exhibitor screens looking for certification.
Infinity Vision is a means to guide moviegoers to the best screens available, putting a spotlight on non-Imax, 4DX and Dolby screens, which will continue to receive their own Disney tentpole marketing campaigns.
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