Why accessibility should be the default in research and marketing

This article argues that excluding people with disabilities from research and marketing is typically structural rather than intentional, driven by unexamined assumptions about how people communicate and consume content. It provides practical guidance for making accessibility a default practice in UX research and marketing, emphasizing that revisiting these assumptions costs less than expected and yields broader, better results. The piece draws on the author's extensive experience as an accessibility strategist to offer actionable insights for teams.