How UX Designers Can Convince Stakeholders to Invest in User Research
By
Tom Shannon
Summary
This article addresses the challenge UX designers face in securing stakeholder buy-in for user research. It argues that decision-makers often resist research because they are confident in their own mental models and assumptions. The author proposes a strategy using two simple questions to reframe the conversation, making research indispensable rather than optional. The piece explores the psychology behind stakeholder resistance, the value of direct user contact, and practical techniques for selling the need for research within organizations.
Source
A List ApartHow UX Designers Can Convince Stakeholders to Invest in User Researchalistapart.comKey quotes
· 3 pulledWhen it comes to asking for more direct contact with your users, you might feel like poor Oliver Twist, timidly asking, 'Please, sir, I want some more.'
It's one reason why so many UX designers are frustrated in their job and why many projects fail.
And it's also why we often can't sell research: every decision-maker is confident in their own mental model…
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