Deadpony Studio Brand Identity: A Raw, Primary-Color Design System by Anna Matevosian
By
abduzeedo
Summary
Anna Matevosian designed a brand identity for Deadpony Studio featuring a heavy grotesque wordmark in Helvetica Black, a blue-filled circle accent around the copyright symbol, six raw primary colors (white, black, yellow, blue, red, green), and a crude horse mascot. The design system deliberately avoids pastels and neutrals beyond pure black and white, embracing a raw, street-oriented aesthetic.
Source
Twitter / XDeadpony Studio Brand Identity: A Raw, Primary-Color Design System by Anna Matevosianabduzeedo.comKey quotes
· 2 pulledThe wordmark 'deadpony©' sits in black Helvetica Black weight at display scale — then a single blue-filled circle breaks the lockup around the copyright symbol, the only chromatic accent in an otherwise all-black logotype.
The brand identity design system runs on six pure primaries: white, black, yellow (#F5C800), blue (#2979FF), red (#E8000D), and green (#00A651) — no pastels, no neutrals beyond pure black and white.
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