Deuce Studio Launches New Brand Identity for White Rabbit Pizza Co.
By
Katy Cowan
Looks the part, but the middle's still raw. Chew with caution.
Summary
London-based design agency Deuce Studio has created a new brand identity and packaging system for White Rabbit Pizza Co., a fast-growing gluten-free pizza brand aiming to become the UK's market leader. The rebranding addresses the challenge of outdated packaging that no longer reflected the brand's authenticity and ambition, focusing on celebrating Italian heritage and inclusivity while maintaining the brand's story of friendship and community.
Key quotes
· 3 pulledWhite Rabbit isn't just about pizza, it's about bringing people together over food
the old packaging no longer accurately reflected White Rabbit's authenticity or ambition
fast-growing gluten-free pizza brand on a mission to become the UK's number one
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