D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

Marketers embrace AI for media buying but remain cautious about brand-building creative

Marketers are increasingly using AI for media buying, campaign brainstorming, and creative scaling, but remain cautious about using AI for c

AI Adoption in B2B Marketing Outpaces Results: 87% Use AI but Only 23% See Cost Savings

The article examines the AI-advertising paradox in B2B marketing: while 87% of B2B marketers use AI in advertising workflows, only 23% repor

Investigation reveals brands using undisclosed AI-generated influencers for social media marketing

An investigation by The Guardian reveals that brands are increasingly using AI-generated influencers on social media to promote products whi

Investigation reveals brands using undisclosed AI-generated influencers for social media marketing

An investigation by The Guardian reveals that brands are increasingly using AI-generated influencers on social media to promote products whi

Gutenberg launches AI Motion Studio for digital and CTV video production

Meta's AI Advertising Platform Reduces Agency Control and Transparency for Advertisers

A digital marketing agency managing millions in annual Meta ad spend criticizes Meta's AI-powered advertising platform for undermining their