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The Digiday Podcast
The Digiday Podcast is a weekly show where we discuss the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
The article examines how streaming platforms like Twitch and YouTube Gaming have evolved from game-centric services to personality-driven creator ecosystems. A Q1 2026 study from Streamlabs and Stream Hatchet reveals that "Just Chatting" — a non-gaming category where streamers ta
