Gutenberg launches AI Motion Studio for digital and CTV video production

New Delhi: Gutenberg launched AI Motion Studio, an AI-powered video production platform designed to help brands create content for digital and connected TV (CTV) campaigns at scale. Powered by CambrianEdge.ai, the platform is designed to reduce video production timelines from around six weeks to one, enabling marketers to generate multiple creative formats from a single campaign narrative. According to the company, AI Motion Studio can produce more than 10 platform-ready assets, including 6-second, 15-second and 30-second video variants, while supporting AI-assisted scripting, storyboarding, narrative development, video generation and content adaptation. The company said the platform combines AI capabilities with human creative direction and editorial oversight. Commenting on the launch, Amardeep Singh, Co-Founder and President, Gutenberg, said, "Fox's $22B purchase of Roku and Walmart's acquisition of Vibe.co are the clearest signal yet that the market is ready: CTV's $38B and growing at 14.5% year-over-year, and the infrastructure question is settled. What both deals really confirm is that whoever controls the last mile of commerce, data, and distribution wins next. The opportunity ahead is in creative production, the only piece of the pipeline that hasn't caught up. We built AI Motion Studio to close that gap before the market forces everyone else to." Gutenberg said the platform is intended to simplify content production for enterprises as well as mid-sized businesses by enabling them to create multiple video assets without significantly increasing production resources. It also aims to help marketing teams maintain consistency across platforms and markets while supporting brand campaigns, customer engagement and sales communication. Arnold Miller, Senior Vice President and Emmy Award-winning creative leader, Gutenberg, said, "Throughout my career, production has been defined by compromise, where timelines and budgets dictate the limits of a campaign. AI-powered production changes the entire creative equation. One strategic brief now translates into every format and compliance spec required across the streaming landscape, completed in days, not weeks, without losing an ounce of cinematic quality or storytelling." The company said every asset created through AI Motion Studio will undergo a human review process, with creative teams overseeing scripting, storyboarding and final production. Gutenberg added that the platform builds on its experience in video production and leverages its network of strategists, journalists, storytellers, and marketers across seven countries. It also noted that its work over the past year has been recognised at the MarCom Awards 2025 and Muse Creative Awards 2025.