AOB Design Creates Conceptual Brand Identity for CASA Inspired by the Feeling of Home
By
abduzeedo
Summary
AOB Design presents a conceptual brand identity system for CASA that translates the feeling of home into geometric form. The logo uses diagonal lines forming a modular grid with a chevron shape suggesting shelter, with negative space creating compositional tension. The design balances English and Arabic typography with matching line weights for visual harmony, ensuring clarity across all sizes.
Source
Twitter / XAOB Design Creates Conceptual Brand Identity for CASA Inspired by the Feeling of Homeabduzeedo.comKey quotes
· 5 pulledThe system turns the feeling of home into quiet form and space.
The logo uses geometric restraint to balance form and use.
Diagonal lines form a modular grid to produce a chevron shape.
This simple shape suggests shelter.
The design aligns the English logotype with the Arabic text. Both scripts share the same line weight.
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