Base Design creates multi-sensory brand identity for Brussels' Kanal cultural centre
By
Abbey Bamford
Not artisan, but a perfectly fine bagel. Hits the spot.
Summary
Base Design has created a multi-sensory brand identity for Kanal, Brussels' new cultural centre opening in 2026 in a former Citroën garage. Rather than a conventional visual system, the identity spans visual, sonic, and motion layers designed to flex across exhibitions and events. The 40,000-square-metre site will bring together modern and contemporary art, architecture, performance, food and public space, with Centre Pompidou behind its artistic programme.
Key quotes
· 3 pulledBase Design was brought in to create an identity to match.
Rather than a conventional visual system, the studio has built what it calls a multi-sensory brand universe – spanning visual, sonic and motion layers – designed to flex across everything from major exhibitions to ev
Kanal isn't a traditional museum, and Base Design's identity doesn't treat it like one.
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