CM.com & Appmiral Strengthen Their Partnership With Pukkelpop to Support Them in Their Next Phase of Digital Transformation.

This weekend, the 36th edition of Pukkelpop will take place, during which CM.com and Appmiral will expand their partnership with this leading European festival. As a result, Pukkelpop will be better equipped to reach younger generations through innovative communication methods. Appmiral has already been facilitating the festival app for the past 10 years. This year, the partnership will primarily be extended with customer service tooling, while in upcoming editions, the marketing tooling will also be fully utilized. This marks a promising step forward in targeted and innovative festival communication.