Cloud Nine Rebrands with Focus on Real Hair and Inclusivity
By
Abbey Bamford
A good honest bake. Not flashy, but you'll finish the whole bagel.
Summary
Cloud Nine, a hair styling brand, has rebranded with a new visual identity and strategic repositioning by Propaganda, focusing on real people and hair health. The relaunch emphasizes inclusivity and redefines beauty standards, marking Propaganda's return to the brand after its initial launch in 2009.
Key quotes
· 4 pulledIn a beauty sector still dominated by glossy high-heat imagery and airbrushed perfection, Cloud Nine is taking a different approach.
Propaganda was instrumental in helping create Cloud Nine back in 2009 and has now returned to lead a comprehensive transformation of the brand.
The relaunch marks something of a homecoming.
The new positioning is built around hair health, inclusivity and a quiet power, redefining what beauty looks like.
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