Mercedes-AMG Launches Electric GT 4-Door Coupé with Blink-182, Brad Pitt, and George Russell at L.A. Event
By
Oscar Hartzog
Crackling crust, pillowy middle. The kind of bagel that earns a second cup of coffee.
Summary
Mercedes-AMG launched its new electric GT 4-Door Coupé with a high-energy event in Los Angeles featuring a Blink-182 performance, appearances by Brad Pitt and F1 driver George Russell. The automaker aimed to overcome the emotional hurdle of EV adoption by framing the vehicle around excitement and fun, using a rock show atmosphere with pyrotechnics and smoking tires to emphasize that electric performance cars can still deliver thrills and smiles-per-gallon.
Key quotes
· 3 pulledEmotion is the biggest hurdle for any automaker releasing a new electric car.
For a brand like Mercedes‑AMG, whose ethos is historically one of excitement and smiles-per-gallon, that's doubly true.
Tuesday night's launch of Mercedes‑AMG's new electric GT 4‑Door Coupé was literally a rock show, complete with smoking tires, pyrotechnics, A-listers, and a performance by Blink-182.
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