Jony Ive's Ferrari EV supercar draws widespread criticism after Apple's Project Titan failure
By
Jennifer Wadsworth
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Summary
The article discusses how Apple's decade-long, billion-dollar project to create an Apple Car (Project Titan) was abandoned in 2024. Two years later, Jony Ive, the famed Apple designer, has effectively delivered what could be considered the "Apple Car" — but it's a Ferrari EV supercar that has been met with widespread scorn, with designers calling it "soulless" and comparing it unfavorably to a Honda or kit-car. The unveiling was marred by what the article describes as "AI-slop-fueled" criticism.
Key quotes
· 3 pulled[A]ctual designers call it 'soulless,' compare it to a Honda, a kit-car
Apple wanted to reinvent cars the way it reimagined the phone
The Italian carmaker unveiled its first EV supercar to widespread, AI-slop-fueled scorn
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