Billboard Videos to Be Featured on Netflix as Part of New Partnership

Billboard video series are part of a new suite of offerings from digital publishers that will be featured on Netflix starting next month, the streamer announced Tuesday (July 7). Penske Media’s PMX brands — including Billboard, Eater, Indiewire, Rolling Stone, The Hollywood Reporter and Variety — are all part of the new partnership, which will bring fan-favorite videos to Netflix subscribers in the United States, Canada, United Kingdom, Ireland, Australia and New Zealand starting Aug. 3. These videos will include Billboard ‘s “24 Hours With” series , which has welcomed fans into a day in the life of Charli xcx, Travis Scott, “Weird Al” Yankovic, Latto, Grupo Frontera, John Summit, Koe Wetzel and more music superstars. “Members don’t just want to watch a show or film and move on – they want to keep exploring the stories and personalities they love long after the final credits roll,” John Derderian, Netflix’s vice president, animation series + kids & family TV, said in a statement announcing the news. “These partnerships help us deepen fandom and create more ways for members to carry those stories with them throughout their day.” The videos from a variety of digital publishers (also including BuzzFeed, Condé Nast, Hearst Magazines, People Inc. and Tastemade) will be featured on the Netflix home page starting Aug. 3 and will range from three-minute quick hits to 20-minute episodes. The move is part of Netflix’s continued mission to “expand beyond series and films” into live events, mobile clips, games and podcasts, as a press release notes, with these new digital videos spanning entertainment, food, travel, fashion, design, wellness and more. This article was first published by Billboard U.S.