Netflix to launch short-form publisher video content from Variety, BuzzFeed, and others starting August 3
Summary
Netflix is expanding into short-form video content by licensing publisher videos from major media brands including BuzzFeed Studios, Conde Nast, Hearst Magazines, and Penske Media (Variety, THR, Billboard, Rolling Stone, etc.). The content, launching August 3 across the U.S., Canada, U.K., Ireland, Australia, and New Zealand, will feature videos ranging from 2-3 minutes to over 20 minutes, covering news, lifestyle, and how-to formats. This move represents Netflix's foray into cheaper, web-native short-form content.
Source
bskyNetflix to launch short-form publisher video content from Variety, BuzzFeed, and others starting August 3briefly.coKey quotes
· 3 pulledNetflix will add short-form publisher video content to its streaming service starting August 3 across multiple countries.
Video lengths will range from 2–3 minutes to over 20 minutes.
The licensing deal targets web-native formats like news, lifestyle, and how-tos that are cheaper
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