Tokyo Anime Next awards by MAPPA and other studios aim to recognize behind-the-scenes anime talent, not rival Crunchyroll

Summary

The article explains that the newly announced Tokyo Anime Next awards, created by Attack on Titan studio MAPPA and other major anime studios, are not a direct reaction to the Crunchyroll Anime Awards as some have speculated. Instead, the awards were conceived years ago as a way to recognize the full breadth of anime production, including technical and behind-the-scenes roles like animators, colorists, and sound designers, rather than just popular vote-based categories. The article traces the origins of the awards to discussions among industry veterans frustrated with existing award shows' narrow focus, and positions the Tokyo Anime Next awards as a more inclusive, industry-focused alternative.

Source

polygonTokyo Anime Next awards by MAPPA and other studios aim to recognize behind-the-scenes anime talent, not rival Crunchyrollpolygon.com