Anime Expo 2024 Highlights Anime's Mainstream Rise and Crunchyroll's Dominance
By
Cynthia Littleton
Summary
Anime Expo 2024 drew tens of thousands of fans to downtown Los Angeles over the July 4 weekend, showcasing the booming anime industry. Crunchyroll, Sony's anime streaming platform, was a dominant presence at the event, with executives noting the high volume of cosplay referencing their hit series. The article examines how anime has grown from a niche subculture into a mainstream entertainment powerhouse, with Crunchyroll at the center of that expansion through strategic acquisitions, exclusive streaming rights, and theatrical releases. The convention served as a bookend to a landmark year for both the anime industry and Crunchyroll's continued growth trajectory.
Source
VarietyAnime Expo 2024 Highlights Anime's Mainstream Rise and Crunchyroll's Dominancevariety.comKey quotes
· 3 pulledThe executives couldn't help but notice the high volume of home-made, tall conical witch hats with tassels that were sported by attendees in a nod to the hit Crunchyroll series 'Witch Hat Atelier.'
Anime has truly become a global phenomenon, and what we're seeing at Anime Expo is just the tip of the iceberg in terms of where this medium is headed.
Crunchyroll has positioned itself as the undisputed hub for anime streaming, and this year's convention attendance reflects that growing influence.
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