Hasbro Accused of Pressuring Peppa Pig Child Actors to Sign Away Voice Rights for AI Use

Ray Flook

6d ago· 5 min readenNews

entertainment business ai ethics child labor & rights

Summary

Hasbro is facing backlash over reports that it offered "take it or leave it" contracts to child voice actors on Peppa Pig, requiring them to sign away their voice rights for AI-generated content. The contracts allegedly force actors to allow their voices to be used by Hasbro's AI studio, Sixth Wall, in partnership with ElevenLabs, to create AI-generated versions of characters like Peppa Pig. This follows a broader trend of Hasbro pushing its iconic characters into AI-generated content, raising ethical concerns about child labor, consent, and the exploitation of young performers' voices for AI training without fair compensation.

Source

Bleeding CoolHasbro Accused of Pressuring Peppa Pig Child Actors to Sign Away Voice Rights for AI Usebleedingcool.com

Key quotes

· 3 pulled

Hasbro offered 'take it or leave it' contracts to child actors on Peppa Pig, requiring them to sign away their voice rights for AI.

The contracts allegedly force actors to allow their voices to be used by Hasbro's AI studio, Sixth Wall, in partnership with ElevenLabs.

This raises serious ethical concerns about child labor, consent, and the exploitation of young performers' voices for AI training without fair compensation.

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Earlier this month, we learned that "Transformers'" Optimus Prime and Megatron, "G.I. Joe's" Cobra Commander, Mr. Potato Head, Peppa Pig, and the characters from Monopoly and Clue (like Mr. Monopoly) were being thrown into the AI slop with the news of a n

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