Apple's Siri AI overhaul falls short of promises, but company may still profit from AI boom
By
The Economist
Summary
Apple's ambitious "Apple Intelligence" initiative, announced two years ago, promised to transform Siri into a highly capable AI assistant with access to personal data and chatbot-level intelligence. However, the effort has been an embarrassing failure, delivering little of what was promised. Despite this, the article suggests Apple doesn't need to build its own AI models to profit from the technology.
Source
bskyApple's Siri AI overhaul falls short of promises, but company may still profit from AI boomecon.stKey quotes
· 3 pulledApple Intelligence promised to turn the iPhone-maker’s boneheaded Siri assistant into a perspicacious PA as clever as the whizziest chatbots
The effort was an embarrassing flop, with Apple having delivered little of what it set out to offer
The iPhone-maker does not need to build models to cash in on the technology
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