Apple stakes its AI strategy on privacy promise with new Apple Intelligence and Siri features
By
Dominic Preston
Pulled from the oven just right. Trustworthy, fact-dense, deeply satisfying.
Summary
Apple's WWDC 2024 keynote focused heavily on AI, with the company positioning its late entry into the AI space as a deliberate strategy to prioritize user privacy. The new Apple Intelligence features and updated Siri AI will work across iPhone, iPad, Mac, Apple Watch, and Vision Pro, including a dedicated Siri AI app with a ChatGPT-like chatbot experience and AI-powered camera and photo editing tools. Apple's core pitch is that its AI offers superior privacy compared to competitors, though the article questions how well this promise will hold up under scrutiny.
Key quotes
· 4 pulledApple tried to turn its late arrival into its sales pitch: it didn't rush into AI because it was taking its time to do things right.
In this case, 'right' means 'with more privacy than anyone else.'
It's a good pitch — the question will be how well it holds up.
Apple Intelligence and Siri AI might not be the latest or greatest AI, but it might just be the most private.
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