Apple raises Mac and iPad prices, blames AI-driven memory chip shortage
By
Associated Press
Summary
Apple announced price increases for Macs and iPads, citing a memory chip shortage driven by surging demand from AI data centers. The entry-level MacBook Neo rose from $599 to $699. Apple described the component price surge as unprecedented in speed and scale.
Source
Key quotes
· 3 pulledThe rapid expansion of AI data centers has created an extraordinary surge in demand for memory and storage.
We have never seen a component price increase this much, this quickly.
The company called the demand spike an 'unprecedented challenge' for the consumer electronics industry.
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