Anna Wanczyk Rebrands from CZYK Design to Anna& for Better Clarity and Client Collaboration
By
Abbey Bamford
Crusty in the right places. Worth the chew.
Summary
Anna Wanczyk, a designer and business owner, explains her decision to rebrand from CZYK Design to Anna& after years of struggling with the original name. The name CZYK Design was difficult to spell, pronounce, and remember, and it didn't accurately represent her business or personal brand. The rebrand to Anna& reflects a focus on clarity, honesty, collaboration with clients, and better alignment with her values and business approach.
Key quotes
· 3 pulled"No one could spell CZYK Design. No one knew how to say it. No one ever tagged me with the right business name."
"I hated saying it, and it didn't sit right with me."
"I never really intended it to be my company name; I just had it already from occasional side projects when I first started my current business."
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