Designer Alexander Clark sells ready-made Italian restaurant brand identity on marketplace

Summary

Alexander Clark, a London-based designer, created Olio — a visual brand identity inspired by Southern Italian dining culture — as a portfolio project with no client brief, stakeholders, or deadline. The identity is now available for purchase as a ready-to-launch brand kit on Brands Like These, a marketplace where independent designers sell complete brand identities to entrepreneurs. This model challenges the traditional bespoke design industry by solving the problem of unused creative ideas, allowing brands to launch within a week.