Americans Increasingly Oppose Surveillance Pricing as Privacy and Cost Concerns Mount
By
CySecurity News, twitter.com/ehackernews
Summary
A growing number of Americans are opposing surveillance-based pricing, where companies track personal data like shopping locations, purchase history, and spending frequency to charge different prices for the same items. A recent GBAO Strategies poll indicates rising public concern over this practice, with citizens increasingly resistant to unseen price adjustments based on their private information, despite companies having used these methods quietly for some time.
Source
Key quotes
· 3 pulledAhead of schedule, more people in the U.S. resist price tracking based on private information - details like where they shop, what they buy, or how often they spend.
Because companies gather these patterns, each customer might face different costs for the same item.
A recent poll from GBAO Strategies shows public worry over how monitoring-based pricing might affect consumers.
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