Songzio: The South Korean Fashion House Behind BTS's Stage Costumes Goes Global
By
Kati Chitrakorn
Summary
South Korean fashion brand Songzio, founded in 1993 by Zio Song and now run by his son Jay Song, is expanding globally after designing bespoke stage costumes for BTS's March comeback concert. The brand is opening its first US flagship store and pursuing collaborations as part of CEO Jay Song's strategy to modernize the family business and build long-term cultural relevance beyond K-pop.
Source
Twitter / XSongzio: The South Korean Fashion House Behind BTS's Stage Costumes Goes Globalvogue.comKey quotes
· 3 pulledSongzio might not be a household name in the West. But from the bespoke stage costumes worn by the Korean supergroup BTS for their highly anticipated comeback concert in March, to edgy campaigns photographed by Szilveszter Makó and featuring Korean actress Choi Hee-jin, the high-end South Korean brand is building serious cultural cachet this year.
Songzio was founded in Seoul in 1993 by Zio Song, a South Korean fashion designer and graduate of the prestigious ESMOD fashion school in Paris.
Today, the Seoul-based label is run by his son, Jay Song, who...
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