South Korean Performancewear Brand SYS Launches in US Market
By
Dezeen staff
Fresh out the oven, still warm. Top of the tray.
Summary
South Korean performancewear brand SYS has launched in the US market, bringing K-culture influence to the fitness sector with its precision-engineered activewear for men and women. The brand positions itself as the first Korean performancewear brand to enter the US market and aims to leverage the global popularity of Korean culture to establish itself in the competitive activewear industry.
Key quotes
· 3 pulledSouth Korean brand SYS has entered the US market with its collection of 'precision-engineered' performancewear for men and women.
SYS, which says it is the first Korean performancewear brand to launch in the United States, aims to bring the aspirational power of K-culture – the global interest in music and styles from South Korea – to the fitness sector.
Its clothes are designed to 'move with intention'
You might also wanna read
Everlane, Shein, and the illusion of sustainable fashion: Why buying "better" isn't enough
The article critiques the concept of "sustainable fashion" by examining brands like Everlane and Shein. It traces the author's personal jour
grist.org·16h ago
Filha trans de Elon Musk, Vivian Jenna Wilson, estrela campanha da Savage X Fenty, marca de Rihanna
Vivian Jenna Wilson, filha transgênero de Elon Musk, estrela uma campanha publicitária para a Savage X Fenty, marca de lingerie da cantora R
f5.folha.uol.com.br·19h ago
Munich CEO Xavier Berneda discusses legal gray areas in the fashion industry
Xavier Berneda, CEO and co-owner of the Catalan sneaker manufacturer Munich, discusses the fashion industry's gray areas between legal and i
empreses.ara.cat·23h ago
American Eagle Launches 'Off Campus' Merch Collection Following Prime Video Series' Record-Breaking Debut
Prime Video's "Off Campus," a romantic drama series about college hockey players, has become the third most-watched debut series in the stre
Variety·2d ago
East Africa's struggle to reduce used clothing imports amid economic and environmental pressures
East African countries like Kenya, Uganda, and Tanzania are major importers of used clothing from the West and China, creating a complex eco
bbc.com·4d ago
Jason Sudeikis, Stephen Graham Star in Burberry's Football-Themed Autumn 2026 Campaign
Burberry's Autumn 2026 campaign, "A Good Sport," features actors Jason Sudeikis, Stephen Graham, Jodie Turner-Smith, and others alongside fo
Variety·6d ago