UK watchdog bans Adidas, Uniqlo, and Calvin Klein ads over unsubstantiated recycled clothing claims
By
Mark Sweney
Summary
The UK Advertising Standards Authority (ASA) has banned Google ads from Calvin Klein, Adidas, and Uniqlo for making unsubstantiated "recycled" claims about their clothing and shoes. Adidas promoted "recycled running shoes" but admitted it had no such product range. The ASA challenged all three companies to provide evidence for their environmental claims, and they failed to do so. This is part of a broader crackdown by UK regulators on fashion retailers making potentially misleading green claims.
Source
bskyUK watchdog bans Adidas, Uniqlo, and Calvin Klein ads over unsubstantiated recycled clothing claimstheguardian.comKey quotes
· 3 pulledEach of the fashion companies ran paid-for Google ads, with Adidas promoting 'recycled running shoes', Calvin Klein 'recycled' tops for women, and Uniqlo advertised fleece coats and jackets made from 'recycled materials'.
The Advertising Standards Authority (ASA) investigated the ads, challenging the companies to substantiate the claims made.
Adidas said it did not have a recycled running shoe range but certain products
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