Vivobarefoot Launches First Brand Campaign 'Free Your Feet' Through Anti-Advertising Agency
By
Tom May
Crispy enough to crunch, soft enough to enjoy. A good bake.
Summary
Vivobarefoot, a certified B Corp, has launched its first brand campaign called 'Free Your Feet' through anti-advertising agency Thingy & Thingy. The campaign features an animated film that challenges conventional shoe design and encourages people to reconsider how shoes have constrained feet. The article positions this as a bold, unconventional approach to advertising that aligns with Vivobarefoot's mission to disrupt the shoe industry.
Key quotes
· 4 pulledFree Your Feet is the name—and the provocation—behind a brilliant animated film
Vivobarefoot, the certified B Corp challenging the shoe industry, has just launched its first brand campaign
it refuses to tiptoe politely into the room
asks us to reconsider decades of design that have boxed our feet
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