HarrimanSteel launches 'Live Courageously' brand film for Shackleton, reframing explorer's writings for modern audiences
By
Abbey Bamford
Properly proved. Has structure, has flavour, has a point.
Summary
HarrimanSteel, a London creative studio, has launched a new brand film and integrated campaign called "Live Courageously" for the performance apparel brand Shackleton. The campaign recontextualizes explorer Sir Ernest Shackleton's century-old writings—specifically his quote "Difficulties are just things to overcome, after all"—as a message of resilience for modern audiences navigating uncertainty and distraction. The project aims to bridge the heritage of polar exploration with contemporary relevance.
Key quotes
· 2 pulledDifficulties are just things to overcome, after all.
How do you make a heritage brand rooted in polar expeditions resonate with people navigating a world of uncertainty, distraction and constant noise?
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