Adidas and Nike's battle of the super shoes: How running tech broke the two-hour marathon barrier
By
Nat Barker
Hot, fresh, and worth queueing round the block for.
Summary
The article examines the intense competition between sportswear giants Adidas and Nike to create record-breaking running shoes, culminating in the first officially recognized sub-two-hour marathon. It provides a timeline of the "super shoe" battle, highlighting how advancements in running-shoe technology have significantly contributed to the tumbling of marathon records over the past 20 years.
Key quotes
· 3 pulledMarathon records have tumbled in the last 20 years, with most experts agreeing that advancements in running-shoe technology have played a significant role.
Spurred on by the target of recording the first officially recognised sub-two-hour marathon, Adidas and Nike have invested heavily.
As Adidas wins the race to record the first official sub-two-hour marathon, Dezeen plots a brief timeline of the so-called battle of the super shoes.
You might also wanna read
Porsche Penske Motorsport to race Apple Computer-inspired livery at Laguna Seca IMSA round
Porsche Penske Motorsport will race two Porsche 963 cars at Laguna Seca's IMSA WeatherTech SportsCar Championship round 4, featuring a speci
newsroom.porsche.com·28d ago
GM and Cadillac designers create cast-bronze trophy blending golf swing and automotive curves for 2026 PGA tournament
GM and Cadillac designers have created a cast-bronze trophy for the inaugural 2026 Cadillac Championship PGA golf tournament in Miami. The t
Dezeen·1mo ago
Brighton & Hove Albion plans Europe's first purpose-built women's football stadium
Brighton and Hove Albion Football Club has announced plans to build Europe's first purpose-built women's football stadium, designed by archi
Dezeen·1mo ago
Nike opens permanent Air Lab in Milan with industrial robots for public use
During Milan Design Week, Nike opened a permanent Air Lab at Dropcity in Milan where the public can experiment with the brand's Air technolo
Dezeen·1mo ago
Populous Unveils Plans to Renovate Eden Gardens Cricket Stadium in Kolkata
Architecture studio Populous has unveiled plans to expand and redevelop Eden Gardens, the iconic cricket stadium in Kolkata, India, known as
Dezeen·1mo ago
HKS Reveals Design for New Washington Commanders Stadium with Colonnade-Clad Bowl
Architecture firm HKS has revealed the first design images for the new Washington Commanders NFL stadium, which will be built at the RFK Cam
Dezeen·4mo ago