A24's $75 Million Google AI Partnership Sparks Fan Backlash and Membership Cancellations

Lewis Parker

2d ago· 3 min readenNews

Summary

A24, the indie film studio known for cult hits like Backrooms and Everything Everywhere All at Once, has signed a $75 million AI research partnership with Google (Alphabet), sparking backlash from its fanbase. Many fans are threatening to cancel their AAA24 memberships, accusing the studio of betraying its independent, artist-friendly ethos by embracing AI technology.

Source

Twitter / XA24's $75 Million Google AI Partnership Sparks Fan Backlash and Membership Cancellationskotaku.com

Key quotes

· 3 pulled

A24, the 'independent' film production studio behind the likes of Backrooms, Uncut Gems, Everything Everywhere All at Once, and Hereditary, has signed an 'artificial-intelligence research partnership' deal with Google.

Shockingly, the same fans who love the studio's arthouse and cult films aren't too happy about this, with many announcing that they'll be cancelling their subscriptions to its AAA24 membership service.

Google is investing roughly $75 million into A24 via its parent company, Alphabet.

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A24's 'artificial-intelligence research partnership' with Google DeepMind has, unsurprisingly, pissed off the studio's fanbase

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