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Decoding the Struggles of Acquisition and Retention
In life, they say percentages don't matter, but in marketing, they are everything. The customer journey, spanning from acquisition to retention, is a path filled with potential incremental drop-offs at every touchpoint. A confusing experience here, an ill-timed communication there, and suddenly, your conversion rate is plummeting.
Yield management in travel: optimizing occupancy through hyperpersonalization
As a travel agency, you always strive for optimal occupancy. Especially when you purchase your inventory in advance or work on a commission basis, each sold ticket and occupied accommodation significantly impact your profit. In the ideal situation, you would price your offerings at the best possible rate, approach all your customers with a personalized offer
Why a Decisioning Engine Helps You Maximize Your CDP
Thanks to marketing automation tools and Customer Data Platforms (CDPs), personalized marketing has accelerated rapidly in recent years. Marketers gain deeper insights into consumer behavior and can offer content that is both automated and personalized. However, meeting the expectations of demanding consumers can still be challenging, even with a CDP. An AI
YourSurprise Secures a Top Three Spot at the Shopping Awards
Breda – In a period of fast pacing innovations, YourSurprise is rewarded by a top three spot of the Shopping Award for their Generative AI case powered by the Engagement Platform of CM.com. This recognition highlights the amazing commitment of YourSurprise to embrace the latest innovative developments and setting new benchmarks in customer service for the fu
Happy Clients, Happy Agents: the Platform Effect in Customer Service
As a member of the customer service team, you stand on the front lines of customer interaction every day. In a world where customers demand quick and personalized service, long wait times, impersonal responses, or worse, incorrect answers, can quickly drive a customer away. Your goal, however, is to connect customers with your organization and deliver the be
Hyperpersonalization Made Simple: Scalable, Self-learning & Fully Automated
More and more retailers and e-commerce companies are getting started with hyperpersonalization, and they have good reasons for it. After all, hyperpersonalization allows for true one-on-one interactions with customers, regardless of the size of your customer base. Want to know how your company can differentiate itself even more for the consumer? With the pos
Chatting with the Near Future: AI's New Role in the Customer Experience
AI innovations in customer service are emerging more rapidly than ever before, especially with the latest addition of Agentic AI and it’s AI Agents. We spoke with Roel Jansen, our Head of Commerce of our Engagement Platform, on how these AI advancements are transforming customer interactions and enhancing the experience. With Roel's expertise and vision, dis