Why a Decisioning Engine Helps You Maximize Your CDP
From the article
Thanks to marketing automation tools and Customer Data Platforms (CDPs), personalized marketing has accelerated rapidly in recent years. Marketers gain deeper insights into consumer behavior and can offer content that is both automated and personalized. However, meeting the expectations of demanding consumers can still be challenging, even with a CDP. An AI Decisioning Engine can be a game-changer in this regard. Today's consumers are demanding; they expect companies to know who they are, what they want, and when they want it. Research shows that 71% of consumers expect businesses to engage in personalized interactions, and 76% become frustrated when such interactions do not occur.
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