Yield management in travel: optimizing occupancy through hyperpersonalization
From the article
As a travel agency, you always strive for optimal occupancy. Especially when you purchase your inventory in advance or work on a commission basis, each sold ticket and occupied accommodation significantly impact your profit. In the ideal situation, you would price your offerings at the best possible rate, approach all your customers with a personalized offer, and you won’t offer holidays that are already sold out. Only then you ensure an excellent customer experience and achieve maximum profit. An AI-driven decisioning engine helps you achieve that!
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