Federico Masini argues that FIFA's habit of retiring World Cup mascots after one tournament is a missed opportunity. Great brands treat mascots as long-term infrastructure, not campaign fluff.
designMonday, August 24, 2026
Brand mascots get their due
Two pieces today argue that brand mascots are worth keeping around for the long haul, not just for a single campaign. Meanwhile, a new jail in Manhattan breaks ground, and type designers keep pushing the boundaries of consistency.
Mascots for life
Two articles make the case that brand mascots work best when they stick around.
Monster Munch's rebrand proves the point: a classic mascot design can last decades with minimal changes. The piece contrasts this with brands that overhaul their characters too often.
Building up
A controversial skyscraper jail starts construction, and a warm modern ranch house nestles into a Minneapolis park.
Construction has started on the Manhattan Detention Facility, a skyscraper jail designed by HOK. It's one of four new borough-based jails meant to replace Rikers Island.
Strand Design's modern ranch house in Minneapolis uses Corten steel, cedar, and Kasota limestone to blend into a wooded hillside. It feels secluded in summer and opens to city views in winter.
Type and craft
New typefaces, a fresh typographic concept, and intricate geometric reliefs round out the day.
August's best new typefaces include releases from F37, Chill Type, and Softdrive's Mark Julien Hahn. A solid roundup for designers looking to refresh their font libraries.
Elliot Jay Stocks introduces 'Grade,' a typographic concept that adjusts letterforms for different display conditions like ink spread or screen glow. It's like font weight but for consistency across media.
Dallas-based artist Nosheen Iqbal combines cut wooden panels with beads and thread to create geometric reliefs inspired by Islamic ornament. Her work blends craft, nature, and ancestry.
Also today13
Peaked volumes top Los Angeles house by Allpracewww.dezeen.com
Modern Fashion Logo Design: 40+ Creative Examplesgraphicdesignjunction.com
How to Design a Logo: A Comprehensive Guide 2026graphicdesignjunction.com
If you want your lawn to bounce back quickly from the heatwave, make sure you do these three things before it rainswww.idealhome.co.uk
I’m a Cleaning Editor, and these are the 3 non-negotiable cleaning products every student should take with them to…www.idealhome.co.uk
The Acropolis Pathway websitefontsinuse.com
Designing for a 3G Connection in a 5G Worldwww.designer-daily.com
The article argues that designing digital products exclusively for high-speed 5G networks is a fundamental mistake, given that half the planet still relies on slow or patchy 3G connections. It advocates for building resilient products that perform well on poor connections, assert
Legacy of the Epoch. Mikhail Savitskyfontsinuse.com
Ekaterina Yumasheva designed the exhibition "Legacy of the Epoch. Mikhail Savitsky," presented by the ROSIZO State Museum and Exhibition Center and the State Tretyakov Gallery. The exhibition is dedicated to the artist Mikhail Savitsky, showcasing his work and legacy within the c
J Crew Launches Tiny Rollneck Sweater With Emma Chamberlain Campaignvariety.com
J.Crew is launching a new "Tiny Rollneck," a shrunken, fitted version of its iconic 1980s cotton sweater. The retailer has partnered with Emma Chamberlain to front the Gen Z-targeted campaign for the new silhouette, which officially drops on August 26 at 8 a.m. ET on jcrew.com.
Packaging Design: HUA Tea Packaging by Vladyslava Kravchenkoabduzeedo.com
Vladyslava Kravchenko designed the visual identity for HUA, a premium tea brand focused on mindful living and sensory experiences. The packaging design combines poetic storytelling with refined calligraphic typography to elevate the daily ritual of drinking loose-leaf tea into an
Nomēa Studio Visual Identity and Branding by Schickeria Studioabduzeedo.com
Schickeria Studio developed a Mediterranean-inspired visual identity for Vienna-based creative agency Nomēa Studio. The branding system combines playful warmth with Austrian editorial structure, featuring an oversized grotesque display wordmark, high-contrast serif italic subtitl
Illustrator Spotlight: Ibrahim Rayintakathwww.booooooom.com
A showcase of recent work by Indian illustrator and art director Ibrahim Rayintakath, who has created editorial illustrations for major clients like Apple, Google, Wired, The New York Times, and The Wall Street Journal. His work addresses critical contemporary issues such as clim
Motionographer® OFF! Scratch | Believe.tvmotionographer.com
Believe.tv created a campaign for OFF! that transforms the frustrating experience of mosquito bites and itching into a satisfying, rewarding scratch, offering consumers relief from both the itch and the potential skin infections caused by excessive scratching.
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