Z names Sudeep Nagpurkar as CSO for social platforms, creator economy and partnerships

New Delhi: Z (Zee Entertainment Enterprises) appointed Sudeep Nagpurkar as Chief Sales Officer, Social Platforms, Creator Economy & Partnerships. Based in Noida, Nagpurkar will report to Sandeep Mehrotra, Chief Operating Officer, Advertisement Revenue, and will oversee strategic partnerships across social platforms, creator networks and other digital ecosystems. The company said Nagpurkar will work with platforms, creators, brands and advertisers to develop monetisation models and partnerships across digital channels. His responsibilities will also include strengthening collaborations within the creator economy and supporting revenue opportunities across the company's digital assets. Commenting on the appointment, Sandeep Mehrotra, Chief Operating Officer, Advertisement Revenue, Zee Entertainment, said, "In a rapidly evolving landscape, the convergence of content, technology and commerce is unlocking newer avenues for audience engagement and monetization. Our focus is to build a future-ready revenue ecosystem with robust capabilities to capitalize on the opportunities emerging from the expanding creator economy and social platforms. I am glad to welcome Sudeep, as we accelerate the momentum on our digital journey. His experience in developing strategic partnerships and driving monetization strategies will further strengthen our capabilities across the digital landscape." Sudeep Nagpurkar, Chief Sales Officer, Social Platforms, Creator Economy & Partnerships, Zee Entertainment Enterprises, said, "The creator economy and social platforms are redefining how audiences discover, consume and engage with content. This presents a significant opportunity for brands to connect with consumers through more authentic, contextual and outcome-driven experiences. I am excited to join ‘Z’ at a pivotal phase in its digital growth journey and look forward to collaborating with creators, platforms, advertisers and partners to build innovative monetization models, unlock new revenue streams and create a future-ready ecosystem that delivers long-term value for all stakeholders." Nagpurkar brings more than 16 years of experience across consumer technology, B2B SaaS, retail and FMCG sectors. Before joining Z, he served as Head of Industry, FMCG, at Google India, where he worked on marketing transformation for consumer businesses. Earlier in his career, he was associated with National Instruments (Emerson), focusing on consultative sales and business development. According to the company, the appointment forms part of its efforts to strengthen its digital monetisation capabilities through partnerships across social platforms and the creator economy.