Cloudflare expands AI bot management tools with granular traffic controls for all customers

Jin-Hee LeeBryan Becker

1d ago· 14 min readen

Summary

Cloudflare is celebrating the second "Content Independence Day" by expanding AI traffic management options for all website owners. Building on last year's one-click "Block AI Bots" feature and Pay-Per-Crawl marketplace, the company now offers finer-grained controls to distinguish between Search, Agent, and Training bots, plus new protections for ad-monetized pages. The article discusses the evolving landscape of AI crawlers, the broken 30-year deal between websites and crawlers, and Cloudflare's ongoing efforts to give website owners more sovereignty over their content in the age of AI.

Source

CloudflareCloudflare expands AI bot management tools with granular traffic controls for all customerscloudflare.com

Key quotes

· 3 pulled

The deal between crawlers and website owners that had held up for 30 years — we crawl you, and you get referrals — was no longer true.

AI was taking everything and sending back nothing, presenting an existential threat to website owners.

Instead of a one-size-fits-all block, all customers can now easily distinguish and manage Search, Agent, and Training bots.

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For our second Content Independence Day, we’re giving website owners finer options to manage AI traffic. Instead of a one-size-fits-all block, all customers can now easily distinguish and manage Search, Agent, and Training bots, alongside the new ability

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