Your SaaS Metrics Are A Result, Not A Strategy

How to Build a SaaS Metrics Dashboard That Passes Investor Due Diligence

This article explains the critical difference between a SaaS metrics dashboard built for internal tracking and one designed to withstand inv

SSEBITDA: A steady-state profit metric for evaluating SaaS company profitability

This article introduces SSEBITDA (Steady-State EBITDA), a financial metric designed for SaaS companies to measure true profitability by stri

AI Startups Misrepresenting GMV as ARR: The Revenue Metric Confusion

The article exposes a critical misunderstanding in the AI startup ecosystem where companies are misrepresenting their financial metrics. Man

Why AI Search Visibility Metrics Are Misleading and What to Measure Instead

This article argues that most AI search visibility tools are measuring the wrong metric — counting citations and mentions rather than actual

5 Lessons From Metrics That Fooled Early-Stage Startups

Executives measure AI ROI by business outcomes, not token costs, four leaders say

The article explores how four executives measure return on investment (ROI) for AI initiatives, revealing that none of them focus on AI toke