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SSEBITDA: A steady-state profit metric for evaluating SaaS company profitability

By

Jason Cohen

14d ago· 11 min readenInsight

Summary

This article introduces SSEBITDA (Steady-State EBITDA), a financial metric designed for SaaS companies to measure true profitability by stripping out growth-related spending on sales and marketing. It argues that traditional EBITDA and GAAP accounting can mask whether a company is fundamentally profitable underneath its growth investments. The metric helps founders and investors determine if a business is strategically trading short-term profits for growth or simply building a permanently unprofitable enterprise. The article provides a detailed methodology for calculating SSEBITDA, including adjustments for customer acquisition costs, R&D capitalization, and other growth expenditures.

Source

bskySSEBITDA: A steady-state profit metric for evaluating SaaS company profitabilitylongform.asmartbear.com

Key quotes

· 3 pulled
Your company is unprofitable because you're 'spending to grow'—pumping money into sales and marketing faster than you're collecting revenue, resulting in accelerated but unprofitable growth.
How do you objectively measure whether you're strategically trading dollars-today for profit-tomorrow, or just building a permanently-unprofitable company?
SSEBITDA strips out the noise of growth spending to reveal whether a SaaS business is fundamentally profitable at its core.
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How can a business that is "spending to grow" determine whether it's truly profitable underneath all that "revenue acceleration?" Here's a way.

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